As this year comes to an end, I'd like to use this time to thank you all for being our clients. My great staff and I want you to know how much we appreciate you CHOOSING us as your center for recovery, healing and maintaining your God-given right to live a quality life. It has been a very good year for us - filled with expected AND unexpected surprises. We have helped dozens of patients avoid surgery and countless others to get off of dangerous pain medications. We are grateful to say that, in record numbers, patients are telling us they are physically able to do things NOW that they have not been able to do in YEARS. In the office, we have also made changes - we have expanded our services and opened for more treatment hours due to demand. BUT PROBABLY THE MOST SIGNIFICANT CHANGE I have made this year is I have STOPPED ACCEPTING EVERY PATIENT WHO COMES TO SEE ME. As you all know, what makes our office so unique is that we offer treatments and services that you cannot get anywhere else AND maintain an incredibly difficult standard of patient care - ALL WHILE OFFERING A NO-WAIT GUARANTEE. Therefore, a few months back I decided only to accept patients who where 100% committed to following my treatment program. Why? Because it's a waste of my time (and their time) if a patient is flaky and doesn't do what they need to do to get better. Those are the patients who miss appointments, don't get better and complain about it. You cannot expect to get great results without a great commitment. Our goals have to be the same. If my goals for a patient don't meet their goals - there is a conflict.
"In absence of clearly defined goals, we become strangely loyal to performing daily acts of trivia." -Author unknown
This has prevented the office from becoming over-scheduled and allowed us to really focus on YOU!! The patients who REALLY what to get better. As a result, we have seen an interesting twist - MORE REFERRALS. As strange as it might seem our desire to see less patients (the ones who don't really care) has resulted in us seeing more patients WHO DO CARE. The best example of which happened yesterday when a patient who came in with severe neck and back pain (pain scale of 10) told us that after being in our office for the last 6 weeks she is personally bringing in her dear friend because her treatment here has been so successful (1 or 2 pain scale). She said she never recommends places (especially a doctor) until after she has experienced them. Since we have helped her so much she is confident her friend, who is in very bad shape apparently, will also love it here. We really appreciate that. There is nothing that tells us that we are doing a great job more than when our patients refer their friends and loved ones to us.
"Who aims at excellence will be above mediocrity; who aims at mediocrity will be far short of it." -Burmese saying
So, here's to an even better 2012. We thank you all for your trust and your loyalty. My staff and I hope you all have a fantastic Thanksgiving and finish out 2011 with a bang.
As always,
Dr. Brad
